At adidas, I created seasonal graphic themes reflecting the lives of our newly targeted High School Athlete consumer. Used by the graphics team as a touchpoint, as well as Marketing and Sales to present product and the shift of adidas’ consumer base. To many of our business partners and sales force, I was the face of North American Graphics for many years. These responsibilities amounted to a business that averaged around 75 million annually for inline (catalog available) t-shirts, with massive additional revenue from apparel graphics, SMU (special orders) and Quick Response apparel.
Conducted and reported on focus groups, market research and trend travel as well as creating and driving seasonal inspiration & direction for my group, while carrying a full design load. Followed observations with suggestions for tone, inspirational video and ideas to shift marketing and design focus. These boards were a result of market research indicating that we had been approaching the Women's athletic market and couldn't simply 'shrink it and pink it' any longer.
Updated brand guidelines for the Walmart Canadian market equate brand, adjusting for dual language and tone.
Set standards for illustrationstyle, client presentation boards, as well as process improvements for Walmart Canada packaging.
Weekly and quarterly business reports to internal partners and clients.
