Brand and promo campaigns for Cycling Frog. Art Direction and Creative Direction for direct to consumer and point of sale covering multiple campaigns: digital design, photography, video art direction, merch design, copywriting and overall strategy.
In an effort to pull the brand away from reliance on AI for imagery, I worked with a local stop-motion artist for Cycling Frog's Dry January campaign video.
Brand and promo campaigns for Lazarus Naturals. Art Direction and Creative Direction for multiple campaigns, including product packaging, digital design, photography, videography, merch, copywriting and overall strategy.
Brand identity for Lost Candor, created while at RR Donnelley
Headlines, copy direction, and Art Direction for Morgan Stanley emails. Created while at RR Donnelley
Concept and Art Direction, casting, Photo Art Direction and final layouts, showing involvement throughout the Target Canada
circular process.
Inspiration boards, Art Direction, casting, Photo Art Direction and final layouts for Follett. Set direction for several schools with distinctly different consumers.
Brand and promo campaigns for Cycling Frog. Art Direction and Creative Direction for product packaging, multiple campaigns, including digital design, photography, videography, merch, copywriting and overall strategy.
Embrace the Chill Landing Page
Art Direction, illustration and storyboards for RRD videos.
Grow Your Vision
Welcome visitors to your site with a short, engaging introduction.
Double click to edit and add your own text.
